UX and CX are terms that most people are familiar with but HX is the next logical step. HX, or Human Experience is all about how people interact with the world. Whether that’s in the real world or through man-made virtual interfaces… it should be at the centre of everything we as people do. User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design, including aspects of branding, design, usability and functionality. Although this masquerades as putting people first it sees them as faceless entities, or “users”.